First Impression Last: How Logo Can Change The Way Consumers Deal With Your Business
Hundreds of businesses are established every minute and this makes it hard to compete in your chosen niche market. Even if you have marketing strategies that will help you overcome the hurdles of getting the attention of your target buyers, one thing that would make people remember your business is having a decent logo.
For a start-up business, it could be risky to spend a few bucks for a logo design. However, you don’t have to force yourself to spend money for a logo since there are online free logo design free download apps that you can use. In designing your logo, you just have to stick on what your business is all about and depict it in its simplest way.
Some businesses would skip doing the logo, but why bother creating one? Here’s why.
1 – It gives your brand an identity
Starbucks can be easily recognized with either green or the siren. Apple with its monochrome bitten apple. Google with its flat and soft colors. Without the logos, brands can’t be easily remembered. Through logos, it conveys the message of your business. Its elements associate the audience that makes them remember you.
2 – It helps the audience recognize your business
Lots of businesses might be in the same niche as you, but what keeps your buyers coming back to you as a repeat customer is that they recognize your business with your logo. Your logo upholds the professionalism and trustworthiness of your business. Creating a well-defined and clean logo set an impression that you’re not doing any monkey business.
3 – Buyers associate the quality of your logos with the quality of your service
Whenever consumers look for a product or service, the first thing they look at is the company logo. The quality of your logo gives the consumers an assurance that your business is something that they can trust. However, your business logo does not have to be boring or extravagant since consumers perceived icons and typographies in a different way.
4 – A good business logo means a thousand words
No matter how much you upsell your products or services, if you don’t have a good business logo, your potential customer would still choose your competitor with a brand logo. A good business logo can sell products for you as this implies professionalism.
These are some of the reasons why designing a logo for your business is important. It might be a small image compared to the slideshows and banners you post on your website and other marketing materials. However, this image holds a lot of messages to entice your target audience to get to know you – and eventually be one of your loyal customers. It is the first thing that people will see upon searching for products and services that could be the answer to their daily dilemma, and the last thing to see when they avail something from you.