As you already know, this website is all about personal style. In fact, this website first started as a fashion blog but branched out to everything and anything related to style, sophistication and elegance. What does this all have to do with hosting?
Well, if you are serious about your personal style, you have to be very systematic in the thought of it. Because personal style really boils down to the signals you’re sending people. People are always reading it. They’re making all sorts of judgments. You don’t even have to open your mouth, issue some sort of proclamation or statement. The moment you show up, make some sort of claim and issue some sort of written statement, people have pretty much everything they need to size you up.
You have to be mindful of this. You have to understand that this is what’s going on because if you’re clueless regarding this assessment process, it’s too easy to make the wrong impression. It’s too easy to drop the ball and time and time again, style and fashion brands that could’ve been big ended up with one missed opportunity after another. Eventually, they reach a point where they can’t miss opportunities anymore and they basically fell between the cracks. Talk about a tragedy.
All that potential, all that amazing value that they could’ve contributed to the world of fashion gone up in smoke. It doesn’t have to be this way. You just need to be mindful of certain key decisions that would enable your brand to fully take flight.
A lot of fashion designers think that putting up a website is just another check list item. They think that they just have to go through the motions and eventually, they will make the right impression. I can understand where they’re coming from because by enlarge, fashion people are not technical people. They don’t really spend much time figuring out how the internet works and how servers play a role in serving up content. Most of them could not be bothered by that and that’s perfectly okay.
However, you have to look at this situation from the perspective of the end user. By end user I’m not just talking about people who are buying your clothing or any other artistic production. I’m also talking about taste makers or influence leaders in the world of global fashion. In the eyes of these people, your brand lives or dies based on the impression you make.
If it seems that your brand is unreliable, untrustworthy or other wise flaky, they’re not going to give you the time of day. Why? There’s just so many fledgling brands out there. There’s an army of designers out there. All faceless, all hungry, all eager to make a name for themselves. Why should influence leaders give you opportunity after opportunity to cure your defects? Why should they give you a chance when there are so many other people looking for their big break? You see how this works?
That’s the current state of the fashion market place and unfortunately, a lot of brands that could’ve missed out on this. They’re clueless regarding this and they end up dropping the ball again and again and again. What’s really interesting about all this is that by enlarge, it really turns on the small stuff.
Everybody can tell you’re talented. Everybody can tell you know how to cut cloth, you can design, you can make clothes that really fit models and create some sort of experience. That’s the stuff everybody can see. Unfortunately, that’s also visible with your competitors. That’s not the issue. The issue is the small stuff like your website showing up on time all the time, every time. It also involves your website being able to process peoples queries, questions, suggestions and comments.
Again, you’re not a very technical person and I get that, but the problem is you better create the right experience regarding your fashion brand online. Otherwise, the word will get around that you are somehow, someway careless, sloppy or negligent. These are not exactly elements and features or traits that separate Giorgio Armani from somebody else who knows how to cut cloth. Do you see where I’m coming from? You see where I’m going with this?
Your website, as basic and shallow as it may seem at some level or other, is actually quite instrumental in helping you create a comprehensive brand or “context of values” surrounding your value proposition. Whether you like it or not, it gives people who are interested in doing business with you or better yet, promoting your brand a reason to like you or distrust you.
Do yourself a big favor and make sure your online fashion website is hosted with a company that can ensure maximum visibility. That’s the very least you should insist on. When people show up to your website and they enter queries, they must be able to access the right information at the right time to produce the right outcomes. That’s the bare minimum that you should aim for.
You should also insist on the fact that regardless of where people visit your website, they will be able to see your information. It doesn’t matter whether they’re coming from the other side of the planet or down the street. They should be able to see your fashion website all day, everyday.
Now, it would be nice if there is just one service provider in the market. But unfortunately, this is not the case. In fact, there are too many of them. We’re talking about thousands. There’s just so many ways you can go with this. Sadly, the vast majority of those directions are dead ends. If you are serious about building and maintaining a solid fashion brand online, you can’t roll the dice with your hosting.
To find the information you need to make the right service choice, please read our special report on inmotion hosting. We’ve selected inmotion hosting because it’s one of the fast rising names in the world of hosting. It’s not a light weight. It definitely knows how to deliver solid experiences, but just like with any other company, it’s not perfect. Our report will show you the ins and outs of this company so you can make the right choice.